🚨 2025 TikTok Shop Predictions

2024 was a wild ride for TikTok Shop,

But here’s the reality: the best is still ahead.

In this week’s episode of Shop the Scroll, Zain Ali and I break down TikTok Shop trends for 2025 and how brands can prepare to win big.

If you’re already on TikTok Shop—or thinking about jumping in—you need to hear this.

From live shopping trends to affiliate strategies and AI’s impact on content, we break down what’s coming next and where the biggest opportunities lie for brands.

Some gems we covered:

✅ Why health brands are still crushing it—but the door is wide open for other categories to follow
✅ Live shopping in the U.S. hasn’t taken off yet, but TikTok might change that
✅ How brands are shifting their approach to affiliates and building long-term relationships

We also talked about TikTok’s rumored Subscribe & Save feature, which could change the game for recurring revenue models.

The one takeaway?

TikTok Shop is still the biggest opportunity for social commerce right now.

If you’ve been sitting on the sidelines, it’s time to move.

🎧 Full episode below—don’t miss this one.

• Spotify: HERE

• YouTube: HERE

Ashley Wright
Founder and CEO of Social Tale