3 weeks until BFCM.
If you're behind on your TikTok Shop strategy, here's what to focus on now:
Week 1 (Nov 1-7): Post like your BFCM depends on it
If you haven't sent samples yet, forget creators for now.
Samples take 5-7 days to arrive.
Creators take another week to post.
Focus on what you control: your own content.
Post 3-5 times/day on your account starting today.
The algorithm needs 2-3 weeks of momentum before BFCM hits
Content you post on November 1st will peak around Black Friday.
Test different hooks.
Test different angles.
See what drives sales.
Week 2 (Nov 8-14): Amplify what's working
By now, you'll see which posts are driving GMV.
Take those videos and put ad spend behind them.
Start with $100-200/day per winning creative.
Build your BFCM bundles inside TikTok Shop NOW.
Test them with your current audience.
See what people actually want before the rush hits.
Run 1-2 lives this week if you can.
Even if nobody shows up.
The algorithm needs to see that you're active.
Week 3 (Nov 15-21): Go all in
This is your final push before BFCM.
Post 3-5 times daily minimum.
Scale ad spend on content that's converting.
Run daily lives.
Tease your BFCM offers without revealing everything.
Build anticipation.
Set up your ops:
• Inventory counts confirmed
• Shipping deadlines locked
• Customer service is ready for volume
You won't hit $500K during BFCM on the TikTok shop.
That ship sailed in September.
But you can still do $50K-$100K if you execute hard these next 3 weeks.
I’ve helped eCom brands generate $80M+ on TikTok Shop. If you have any questions about the TikTok shop or BFCM strategy, reply to this email and I’d be happy to help!
- Ashley Wright
Founder & CEO, Social Tale