We just dropped the full breakdown on YouTube.
No fluff. No theory.
Just the exact playbook we used to scale one of the fastest-growing beauty brands on the platform.
In this breakdown, I cover:
✅ Our sample volume strategy (and why 90% of brands get it wrong)
✅ The “content compounding” tactic that turned creator videos into a GMV flywheel
✅ The LIVE system we use to triple conversion rates
✅ The paid/organic hybrid approach that keeps CAC low and momentum high
✅ And the 6-phase growth system that took us from 0 to $600K/month
If you run a DTC brand and want to treat TikTok Shop like a real revenue channel (not a side experiment), watch this:
Want help implementing this for your brand?
– Ashley Wright
Founder, Social Tale