One product sold every 21 seconds.
That’s how Daisy Kelly turned a £30 lash serum into six figures in a single TikTok LIVE.
Later, she hit seven figures in a 12-hour stream.
All from TikTok Shop.
Here’s how she did it, and how you can steal the playbook:
After struggling with lash loss and failing to find an affordable “clean” serum, she decided to make her own. She started in her mum’s kitchen, priced it at £30, and began documenting the process on TikTok.
From the beginning, Daisy didn’t wait around for a viral moment to carry her.
Instead, she leaned into consistency:
Posting multiple TikToks a day, sharing founder-led storytelling, and going live daily to demo her product and answer questions.
Her priority was building community first, trusting that sales would follow, and they did.
Then came the turning point. TikTok invited Daisy to participate in Showcase Live. Most brands treat livestreams like broadcasts. Daisy treated it like a product launch.
She named it The Glow Show.
She built a run-of-show, rehearsed the flow, assigned roles to her team, and set offers in advance.
The livestream wasn’t random.
It was structured to feel like a pop-up shop.
These are the results she achieved by doing this:
Six figures in ~16 hours
1 sale every 21 seconds
#1 product spot on TikTok Shop for 3 days straight
She’s proof that you don’t need a viral moment to replicate this.
Instead, here’s the formula you can apply today:
Go LIVE 3–7x/week to warm your audience
Script segments (demo → proof → offer → Q&A)
Build anticipation with 24–72h of pre-LIVE content
Use bundles for AOV + urgency for CTR
Share results + invite community back tomorrow
That’s the power of TikTok Shop when you run it right.
If you’re ready to see what it could do for you, let’s chat.
Ashley Wright
Founder and CEO of Social Tale
