Back in 2020, NeuroGum walked into Shark Tank asking for $750K.
Kevin O'Leary made an offer, and so did Robert Herjavec.
The founders looked at both deals, said no thanks, and walked out with nothing.
Fast forward to today, and they're pulling over $10 million every single month.
TikTok Shop alone accounts for $3.32M of that monthly revenue and makes up nearly half their business.
Here's how they pulled it off:
1) They built a creator army, not an influencer roster
Most brands blast samples to whoever has a decent follower count and pray something sticks.
NeuroGum took a completely different approach.
They handpicked creators and trained them like they were part of the team.
These people genuinely understand the product and pump out 2-3 videos daily with messaging that stays consistent and actually converts.
2) They turned lives into a system
They've run over 8,300 live shopping sessions at this point, and they're not slowing down.
This wasn't some "let's go live when we feel inspired" situation.
They built it into a daily operation with interactive demos that convert browsers into buyers in real-time.
For them, lives aren't supplementary content, they're the main revenue driver.
3) They caught viral momentum and rode it hard
When Joe Rogan mentioned their gum in October 2024, TikTok absolutely lost it.
One video hit 5.3 million views.
Then another one blew up. Then another.
The algorithm started feeding their success so aggressively that they were getting 2-3 viral videos every single day.
Some videos have generated up to $648K in revenue.
Their top-performing content consistently pulls in around $7,400 per day in sales.
4) They got smart about what actually sells on TikTok
Instead of dumping their entire catalog on TikTok Shop, they studied what works and picked SKUs accordingly.
New flavors like Spearmint and Wintergreen with homepage takeovers? Sold out.
Their Neuro Energy Caffeine Mints became the best-selling product on the platform.
Getting rejected by investors doesn't end anything.
Sometimes it forces you to find a better path.
NeuroGum did $12M annually before TikTok Shop.
Now they're over $10M monthly.
Valuation above $100M.
TikTok Shop isn't just another ad platform.
It's becoming the primary path for brands willing to treat it like one.
If you’re done guessing and ready to scale TikTok Shop the right way, let’s chat.
Ashley Wright
Founder & CEO Social Tale