📈 Tariffs Just Crushed TikTok Shop Sales—Here’s What That Means for Your Brand

Last week, TikTok Shop U.S. sales dropped 21% in just 7 days.

📉 $250.9M → $197.4M
All thanks to one thing: tariffs.

The U.S. announced up to 145% tariffs on Chinese imports.
China hit back with up to 125% on American goods.

If you’re sourcing from China and selling through TikTok Shop…
Yeah—this hurts.

But here’s the brutal truth:

What smart brands are doing right now:

✅ Auditing their SKUs and supply chains
✅ Moving fulfillment to U.S. warehouses
✅ Launching only high-margin products
✅ Bundling to protect AOV
✅ Lean testing with creators & affiliates
✅ Tracking CAC vs. margin weekly

No one’s “going viral and hoping for the best” anymore.
This is calculated, performance-led social commerce.

What you should not do:
❌ Sit back and wait it out.
❌ Let competitors grab the shelf space while you “re-evaluate.”
❌ Think TikTok Shop is no longer worth it.

Because while the nervous brands stall, the strategic ones adapt—and scale.

Bottom Line:

If you want to launch smart, we can help.
No fluff. No waste. Just the playbook that works.

Reply “TARIFF” and I’ll walk you through the leanest way to hit $100k/month on TikTok Shop—even in this climate.

Let’s chat

Ashley Wright
Founder and CEO of Social Tale