The hidden cost of scaling TikTok Shop

Forget the hype. Here’s the bill.

Scaling TikTok Shop isn’t just about sending samples and paying commission.
The real cost is higher and it’s where most brands burn out before they ever crack $100K a month.

If you want staying power in 2025, you need to budget for reality, not just the highlight reel.

Here’s what it really takes to launch and sustain momentum:

1. 3-month runway, minimum
   Budget for a proper test, not a quick hit. That means content, samples, and creator fees locked in for at least 90 days.

2. Team power
   At least 2 full-time team members in-house or outsourced to handle product listings, creator management, and daily shop ops.

3. The hidden costs
   Software, fulfilment fees, admin, packaging upgrades they add up faster than you think.

4. LIVE streaming reality
   Hosts cost $50–$150 per hour, plus studio setup, lighting, and moderation. If you can’t fund it, you can’t scale it.

5. The pre-launch checklist
   Four steps to stop you wasting money on a bad start:

• Optimised PDP and creatives

• Creator pipeline ready before launch

• LIVE tested and approved

• Campaign calendar mapped for 90 days

Most brands quit at month 3, right before momentum hits.
Don’t.

The full breakdown with real numbers and examples is in my latest video:

– Ashley Wright
Founder, Social Tale