We F***'d Up!

Lesson learned...

Author

Ashley Wright
December 05, 2024

Black Friday was a whirlwind.

Everyone on TikTok Shop was gearing up to make it their biggest sales event yet.

We were no different.

But here’s the mistake we made:

We overestimated the returns from LIVEs during one of the most competitive shopping windows of the year.

The Harsh Reality of Black Friday on TikTok LIVE

What we didn’t fully factor in was this:

Everyone was fighting for the same prime-time slots.

Think of it like the golden era of TV in the ’90s.

Every network scrambled to secure viewers during peak hours.

TikTok LIVE? No different.

During Black Friday, when brands and creators are all vying for attention

Competition is fierce.

The cost of standing out? It skyrockets.

LIVE Shopping: The Game-Changer Still in Progress

There’s no question that TikTok LIVE has become a cornerstone of social commerce strategy.

But here’s the bigger picture:

We’re still in the early days.

The next 12-24 months will likely see explosive growth in LIVE shopping
– as more consumers embrace the experience of buying during livestreams.

What feels like growing pains today?

It’ll be the baseline tomorrow.

The Opportunity in Every Mistake

Every stumble is a chance to learn.

And this Black Friday taught us plenty.

  • Timing – Knowing exactly when to go LIVE for maximum impact.

  • Messaging – Crafting the perfect hook to cut through the noise.

  • Audience Behavior – Understanding how shoppers engage differently during peak periods.

These insights will shape how we approach TikTok LIVE for every future high-stakes event.

Next time? We’ll come prepared with a refined strategy.

How You Can Win on TikTok Shop

Here’s the truth:

Black Friday, or any major shopping event, isn’t about going all in on one tactic.

Diversification is key.

Our advice?

  • Spread your efforts across multiple strategies.

  • Let data guide your decisions.

  • Be ready to adapt.

That’s how you stay ahead – not just during Black Friday, but in the long game.

Mistakes like these are part of the journey to mastery.

We’ve taken the lessons, and we’ll be back stronger than ever.

Our clients had an incredible November overall, but we’re always striving to push boundaries and deliver even more.

Are you ready to refine your TikTok Shop strategy for the next big event?

Ashley
Founder and CEO of Social Tale