Most brands treat Black Friday like a 48-hour sprint.
Brands that make $2M+ in a weekend treat it like a 7-day event.
TikTok Shop isn't built for last-minute sales pushes.
Here's what actually drives BFCM revenue:
𝟭) 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝘀𝘁𝗮𝗿𝘁𝘀 𝟯𝟬 𝗱𝗮𝘆𝘀 𝗲𝗮𝗿𝗹𝘆
TikTok needs time to learn what converts.
Top brands start seeding creator content in early November, not the week of the sale.
By the time Black Friday hits, the algorithm already knows what to push.
𝟮) 𝗗𝗮𝗶𝗹𝘆 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹
During BFCM week, TikTok turns into a content war.
Winning brands post 3-5 times per day:
• Morning (7-10 AM): Build hype
• Afternoon (12-4 PM): Go live, create urgency
• Evening (6-10 PM): Final push with scarcity
You can't stay in the feed if you're only posting once.
𝟯) 𝗟𝗶𝘃𝗲𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗲𝗻𝗴𝗶𝗻𝗲
The brands crushing it run 1-2 Lives daily during BFCM and watch the sales roll in.
Lives convert impulse buyers and get you boosted by the algorithm.
Start them 7-10 days before the sale.
Momentum compounds.
𝟰) 𝗧𝗵𝗲 𝗲𝗮𝗿𝗹𝘆 𝗯𝗶𝗿𝗱 𝗲𝗱𝗴𝗲
The biggest mistake is waiting for Friday.
Top brands drop early access bundles 2-3 days before everyone else.
BF week is when most brands finally start posting.
By then, the algorithm hasn't had time to learn what converts, and they're fighting for scraps.
The brands doing serious revenue started 30 days earlier and built momentum the entire way.
If you want a plug-and-play content strategy built for BFCM scale, reply to this email “BFCM”.
We're locking in our last client spots this week.
Ashley Wright
Founder & CEO, Social Tale