If you're selling DTC, you need to be on TikTok Shop.
I don't care if you think "it's just for dance videos."
Your customers are there.
Right now, shopping while you're reading this email.
Here's what most people don't realize:
170 million monthly users in the US.
The average person spends 58 minutes daily on the app.
43% of Gen Z starts their product search on TikTok, not Google.
This isn't some niche platform anymore.
The Opportunity Everyone’s Sleeping On
TikTok Shop did $9 billion in GMV in the US last year.
The platform was barely a year old.
Let that sink in.
$9 billion in a year.
While it was still finding its footing.
Now imagine where it is this year. And next year.
Meanwhile, most DTC brands are still:
Waiting to see if "it'll work"
Doubting the ROI potential
Posting content without any strategy
Watching competitors eat their lunch
Every month you wait is revenue you're handing to someone else.
Why NOW Is Everything
The window to get ahead is closing fast.
Top creators are already booked months out. Brands are locking in strategies for Q4. The algorithm is learning what converts.
If you're scrambling to put something together in November, you've already lost.
Brands crushing it right now?
They started in August. September at the latest.
They prepped creators early. They tested the content. They built momentum. They have data on what actually works.
By the time the holiday season hits, they'll have the playbook locked in.
You'll still be figuring out how to spell "creator outreach."
Here’s What Winning Looks Like
It's not complicated.
It's not about going viral.
It's about understanding the platform, finding creators your audience already trusts, and giving them offers people actually want to buy.
When you get the pieces right, the algorithm does the heavy lifting.
More conversions = more reach = more sales = more reach compounded.
That's the flywheel.
And it's already spinning for the brands that moved fast.
The Question You Need To Answer
Are you going to be one of them?
Or are you going to spend the next 6 months wondering why everyone else is already winning on TikTok Shop?
If you're serious about capturing this opportunity, if you want a strategy locked in before the rest of your competitors even know what hit them, we should talk.
I've helped 8+ figure brands generate over $80M on TikTok.
I know what works. I know what doesn't. And I know the window.
Let's make sure you're not the one left behind.
- Ashley Wright
Founder & CEO, Social Tale
P.S. The brands that wait until November always ask the same question: "Why didn't we start sooner?" Don't be that brand.